This dynamic preconference workshop provides chapter leaders with essential strategies to navigate digital transformation, optimize communication, and create engaging, member-driven experiences. Through these approaches, leaders will enhance impact, refine engagement, and elevate digital learning initiatives. A chapter website is more than just an online platform—it is the face of the organization. Leaders will learn how to establish a digital footprint that showcases their mission and vision through their chapter website, ensuring it effectively represents the organization’s objectives, activities, and values. Newsletters, announcements, and event updates play a crucial role in outreach, while seamless social media integration enhances visibility and engagement within the digital landscape. We’ll discuss our chapter strengths and use member surveys to identify areas for improvement. We’ll enhance member pride and belonging through newsletters, recognition, and merchandising. Networking and education events, both in-person and virtual, will keep members connected. Effective communication via email, chats, and announcements will strengthen engagement.